An essential component of JetBlue Airways' customer service and Asian operations is the JetBlue Airways Hong Kong Office The office, which is conveniently placed in Hong Kong, provides a number of services, including as booking flights, modifying or canceling tickets, and helping customers with JetBlue's reward program, TrueBlue. In addition to getting comprehensive information about JetBlue's travel regulations, in-flight amenities, and worldwide network of destinations, passengers can also seek assistance for baggage-related issues, such as delayed or misplaced luggage. In order to provide smooth business and group travel arrangements, the office also collaborates with travel agents and corporate clients.